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Asia Branding Connecting Brands, Consumers and Companies
Asia Branding Connecting Brands, Consumers and Companies
- ISBN 13:
9781137489951
- ISBN 10:
1137489952
- Format: Paperback
- Copyright: 11/04/2016
- Publisher: Palgrave Macmillan
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Summary
This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies.
