9781137489951

Asia Branding Connecting Brands, Consumers and Companies

  • ISBN 13:

    9781137489951

  • ISBN 10:

    1137489952

  • Format: Paperback
  • Copyright: 11/04/2016
  • Publisher: Palgrave Macmillan

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies.

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