Author Sid Garza-Hillman finds the current nutritional environment to be either dogmatic and inaccessible (too research- and science-heavy) or too New Age-y — either way, it’s a complete turn-off for more mainstream folks. This book reaches anyone with the desire to improve his or her health in the easiest and most accessible way possible. More and more people are finally getting that fad diets do not work: the current statistic is that 95 percent of these diets fail. Crazy equations, charts, and daily menus might get people going for a short period of time, but at the end of the day most just want a clearly explained, easily understood, effective way to live that brings them the health and happiness they seek to enjoy their lives. Approaching the Natural is the book that shows them how to do just that.