9780072861303

Annual Editions : Marketing 04/05

  • ISBN 13:

    9780072861303

  • ISBN 10:

    0072861304

  • Edition: 26th
  • Format: Paperback
  • Copyright: 11/17/2003
  • Publisher: McGraw-Hill/Dushkin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The articles selected for this twenty-sixth edition of Annual Editions: Marketing, address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online

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