9781118857663

All In Startup Launching a New Idea When Everything Is on the Line

  • ISBN 13:

    9781118857663

  • ISBN 10:

    1118857666

  • Format: Hardcover
  • Copyright: 06/30/2014
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.

The “business plan” curriculum taught in most M.B.A. programs is on the verge of extinction. A new “scientific method” of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school.

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