The authors of the bestsellers The Carrot Principle and The Orange Revolution present groundbreaking new findings: In the highest-performing teams and companies, managers create a "culture of belief," following seven essential steps of leadership.Adrian Gostick and Chester Elton teamed up with research giants Towers Watson to analyze an unprecedented 300,000-person study conducted during this recession. The data reveals that today's high-performance organizations have a distinctive kind of culture in which employees believe in their leaders and the company's mission, values, and goals. These employees are not only engaged, but also enabled and energized, which leads to astonishing resultsaverage annual operating revenues of 27.4 percent, three times higher than companies lacking such a positive culture. Based on this breakthrough research and their extensive consulting experience with a who's-who of successful companies, Gostick and Elton present a simple seven-step roadmap that all managers can follow to create a high-achieving culture: defining a burning platform, creating rigorous customer focus, making sure team members root for one another, and establishing clear accountability. They offer specific how-tos for each step and tell fascinating stories of leaders in action. All In is a vital resource for every manager.