9780415817936

Advertising, the Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society

  • ISBN 13:

    9780415817936

  • ISBN 10:

    0415817935

  • Edition: Reprint
  • Format: Nonspecific Binding
  • Copyright: 03/14/2013
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $140.00 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 3-5 Business Days

Summary

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasionis a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.

Write a Review