9781599185965

The Advertising Solution Influence Prospects, Multiply Sales, and Promote Your Brand

  • ISBN 13:

    9781599185965

  • ISBN 10:

    1599185962

  • Format: Paperback
  • Copyright: 10/11/2016
  • Publisher: Entrepreneur Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

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