9780765624185

Advertising and Public Relations Research

  • ISBN 13:

    9780765624185

  • ISBN 10:

    0765624184

  • Format: Nonspecific Binding
  • Copyright: 03/15/2010
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR. Book jacket.

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