9780131465602

Advertising : Principles and Practice

  • ISBN 13:

    9780131465602

  • ISBN 10:

    0131465600

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 01/01/2009
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

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