9780195678437

Advertising Management

  • ISBN 13:

    9780195678437

  • ISBN 10:

    0195678435

  • Format: Paperback
  • Copyright: 08/17/2006
  • Publisher: Oxford University Press
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy, and planning, and agency relationships.

Table of Contents

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