9780324568622

Advertising And Integrated Brand Promotion

  • ISBN 13:

    9780324568622

  • ISBN 10:

    0324568622

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 04/18/2008
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

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