9780324113808

Advertising and Integrated Brand Promotion

  • ISBN 13:

    9780324113808

  • ISBN 10:

    0324113803

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 05/01/2002
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

Table of Contents

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