9781111528751

Advertising Age The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)

  • ISBN 13:

    9781111528751

  • ISBN 10:

    1111528756

  • Edition: 1st
  • Format: Paperback
  • Copyright: 08/15/2011
  • Publisher: Cengage Learning

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.

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