9780324114652

Advertising with Advertising Display Collection

  • ISBN 13:

    9780324114652

  • ISBN 10:

    0324114656

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 10/13/2000
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.

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