9781118347911

Advanced Presentations by Design Creating Communication that Drives Action

  • ISBN 13:

    9781118347911

  • ISBN 10:

    1118347919

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 04/22/2013
  • Publisher: Pfeiffer & Co

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law. The book demonstrates how to adapt a presentation to different audience personality preferences, what role the data should play and how much of it is necessary, how to turn data into a story, and how to design persuasive-yet-comprehensible visual layouts.

Author Biography

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Table of Contents

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