9781442206694

Ads, Fads, and Consumer Culture

  • ISBN 13:

    9781442206694

  • ISBN 10:

    1442206691

  • Edition: 4th
  • Format: Paperback
  • Copyright: 04/16/2011
  • Publisher: Rowman & Littlefield Pub Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Now in its fourth edition, Ads, Fads, and Consumer Culture is an accessible, reader friendly book that explainshow advertising works and deals with advertising's impact on individuals and American culture. It also discusses advertising's relation to marketing, provides readers with two chapters that teach them how to analyzing print advertisements and television commercials. It offers a detailed analysis of a Fidji perfume print advertisement and the famous Macintosh 1984 television commercial. It provides a glossary of terms and an annotated bibliography.

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