Publisher's acknowledgements

Introduction

Top 10 Dos and Don’ts of Strategy Development

1.    Identifying key segments

   Using it: IBM

2.    Setting long-term goals

   Using it: Virgin Galactic

3.    Setting SMART objectives

   Using it: the BBC

4.    Core Ideology (Collins and Porras)

   Using it: Sony

5.    The HOOF approach to demand forecasting (Evans)

   Using it: Apps

6.    The five forces (Porter)

   Using it: Blockbuster

7.    Rating competitive position

   Using it: Samuel Adams

8.    The resource and capability strengths/importance matrix (Grant)

   Using it: Virgin Group

9.    The value chain (Porter)

   Using it: Zara

10.  The product/market matrix (Ansoff)

   Using it: Virgin Cola

11.  The attractiveness/advantage matrix (GE/McKinsey)

   Using it: Extramural Ltd

12.  The growth/share matrix (BCG)

   Using it: Extramural Ltd

13.  Three generic strategies (Porter)

   Using it: Southwest Airlines

14.  The experience curve (BCG)

   Using it: Energy technologies

15.  Blue ocean strategy (Kim and Mauborgne)

   Using it: Cirque du Soleil

16.  Optimising the corporate portfolio

   Using it: Extramural Ltd

17.  Creating value through mergers, acquisitions and alliances

   Using it: Lloyds Banking Group

18.  Creating parenting value (Goold, Campbell and Alexander)

   Using it: Oil company mineral resources

19.  Core competences (Hamel and Prahalad)

   Using it: Red Bull

20.  Deliberate and Emergent Strategy (Mintzberg)

   Using it: Facebook

21.  Profit from the core (Zook)

   Using it: Marvel Entertainment

22.  Disruptive technologies (Christensen)

   Using it: Toyota

23.  Good strategy, bad strategy (Rumelt)

   Using it: Wal-Mart

24.  Innovation hot spots (Gratton)

   Using it: Linux

25.  The Suns & Clouds Chart (Evans)

   Using it: Madonna

Conclusion

10 Useful Strategy Books to Read Next

Glossary of terms

References and Further Reading

Index

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