9780136118794

2009 Thumbnail Media Planner for The Consumer Behavior

  • ISBN 13:

    9780136118794

  • ISBN 10:

    0136118798

  • Edition: 1st
  • Format: Paperback
  • Copyright: 04/15/2009
  • Publisher: Prentice Hall

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Introducing the Thumbnail Media Planner Prentice Hall is offering the Thumbnail Media Planner to supplement your marketing or advertising textbook. Published annually since 2003 by a leading advertising agency exec, The Thumbnail Media Planner is a compact marketing/media reference already purchased by thousands of advertising and marketing professionals. The Planner contains key data about the USA marketplace and each of the major media, including projected media costs for 2009 (which promises to be a strong Buyerrs"s Market). For more information, visit the web site: www.thumbnailmediaplanner.com

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