9781118083468

101 Design Methods : A Structured Approach for Driving Innovation in Your Organization

  • ISBN 13:

    9781118083468

  • ISBN 10:

    1118083466

  • Edition: 1st
  • Format: Paperback
  • Copyright: 10/09/2012
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The Design Thinking Field Guide is the first step-by-step guidebook for successful innovation planning. Unlike other popular titles, The Design Thinking Field Guide approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find The Design Thinking Field Guide an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

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