Rent 9780470945018 | Youtube and Video Marketing : An Hour a Day

Summary Table of Contents Author Biography

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this... MORE practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Craft Video Marketing Strategies that Deliver A Step-by-Step Guide Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more. Whether youre a marketer, consultant, or small-business owner, this day-by-day, step-by-step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success. Understand YouTube and other players in the video space Ask all the right questions when mapping out your video marketing strategy Produce content worth sharing and videos worth watching Set up a YouTube channel and select an online video provider Optimize your video for YouTube and major search engines Build some buzz for your video on other sites and blogs Track, measure, and analyze your video marketing results Discover how marketers, advertisers, creators, and partners use YouTube Youll also find: Tips for creating better videos and engaging the YouTube community Real-world case studies that illustrate successes to learn from and mistakes to avoid Praise for YouTube and Video Marketing: An Hour a Day, Second Edition "Greg Jarboe gets to the heart of why YouTube video marketing is so powerful. This book will help you create video that enchants, inspires, and engages your viewers."-Guy Kawasaki, cofounder of Alltop.com, former chief evangelist of Apple, and author of ten books, including Enchantment: The Art of Changing Hearts, Minds, and Actions. "This book will fill you in on what you might be missing from your YouTube video strategy and where to improve, especially when it comes to the most important aspect for driving true success-creating compelling web video content thats worth sharing."-Mark Robertson, Founder and Publisher, ReelSEO "This is not only one of the best business books Ive ever come across on YouTube video marketing, I consider it mandatory reading for any brand trying to figure out how to maximize the opportunities on YouTube."-Bill Hunt, President, Back Azimuth Consulting, and coauthor of Search Engine Marketing, Inc. "Once again, Greg Jarboe offers a detailed, well-researched guide for businesses wanting to get the most out of YouTube marketing. Its a must-read for anyone serious about incorporating YouTube as part of their online marketing strategy."-Michael Miller, Author of YouTube for Business Inside: Your Google AdWords gift card worth $50-show your ads on YouTube!

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Foreword	p. xv
Introduction	p. xvii
A Short History of YouTube	p. 1
Life before YouTube	p. 2
2005��2006: Early Days	p. 3
2007��2008: Middle Years	p. 10
2009��2010: Coming of Age	p. 20
Map Out Your Video Marketing Strategy	p. 27
Four Ps vs. Five Ws and an H	p. 28
What Types of Video Content Do They Watch?	p. 42
Where and When Do They Discover New Videos?	p. 47
When and Where Do They Share New Videos?	p. 49
Why Don��t More New Videos Go Viral?	p. 52
How Do YouTube and Video Marketing Work?	p. 57
Month 1: Make Videos Worth Watching	p. 63
Happy Tree #3,079	p. 64
Get Ready to Shoot	p. 65
Learn Video Production Basics	p. 74
Get Advanced Video Production Tips	p. 83
Evaluate Video Advertising Options	p. 91
Month 2: Create Content Worth Sharing	p. 103
Learn the Lesson of "The Last Lecture"	p. 104
Watch YouTube Award Winners	p. 107
Explore Popular YouTube Videos	p. 117
Examine Contagious Viral Ads	p. 133
Observe Top Viral Videos	p. 147
Month 3: Customize Your YouTube Channel	p. 163
Center vs. Circumference	p. 164
Set Up a YouTube Channel	p. 165
Become a YouTube Partner	p. 174
Create a YouTube Brand Channel	p. 184
Stream Live Content on YouTube	p. 196
Month 4: Explore YouTube Alternatives	p. 203
The Northwest Passage	p. 204
Explore Other Video Sites	p. 205
Survey Video Hosting Services	p. 213
Look at Online Video Platforms	p. 222
Investigate Video Ad Networks	p. 232
Month 5: Optimize Video for YouTube	p. 239
What Is Video Optimization?	p. 240
Research Keywords	p. 241
Optimize Video Watch Pages	p. 249
Optimize Your Brand Channel	p. 258
Optimize Video for the Web	p. 267
Month 6: Engage the YouTube Community	p. 277
Paul Revere's Ride	p. 278
Become a Member of the YouTube Community	p. 281
Learn the Secrets of YouTube Success	p. 292
Build Buzz Beyond YouTube	p. 301
Watch Online Video Case Studies	p. 310
Month 7: Trust but Verify YouTube Insight	p. 325
The Map Room	p. 326
Trust YouTube Insight	p. 328
Verify with TubeMogul	p. 338
Verify with Google Analytics	p. 348
Master Web Analytics 2.0	p. 357
Study YouTube Success Stories	p. 367
The Story behind the Story	p. 368
Deliver 700 Percent Increase in Sales: Will It Blend?	p. 369
Win the Presidency of the United States: Barack Obama	p. 378
Increase Sales of DVDs 23,000 Percent: Monty Python	p. 393
Generate $2.1 million in Sales: PiperSport Launch	p. 399
A Quick Look at the Future	p. 409
"It's Never the Same! It's Always Bizarre!"	p. 410
Look at What Has Changed in the Past Year	p. 411
Stay on Top of the Latest Trends	p. 424
Play by the New Rules of YouTube Marketing	p. 435
"Hit 'em Where They Ain't"	p. 452
Index	p. 457
Table of Contents provided by Publisher. All Rights Reserved.

Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki's recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

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