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Writing Winning Business Proposals : Your Guide to Sealing the Deal, from Concept to Approval

by: Freed, Richard; Freed, Shervin; Romano, Joe

ISBN: 9780071742320 | 0071742328

Edition: 3rd
Format: Paperback
Publisher: McGraw-Hill
Pub. Date: 10/21/2010

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Summary Author Biography

Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the third edition includes many new examples and scenarios, updates on fees and collaboration, new worksheets, and a complete redesign and repackaging to be more useful to the reader.About the Book One of the top guides available for writing business proposals of all kinds, based on a system used by A.T. Kearny and KPMG to train their consultants. It ... MOREoffers general guidelines that apply to all business proposals, and then gives specifics for different types of business proposals such as seeking approval for projects, market surveys, or grants.Past editions have been criticized for dense, hard-to-follow charts and being light on budgeting information. This new edition will be a wider trim size and have a complete redesign to make the charts and worksheets more useful for the customer. It will also feature additional worksheets and Power Points that are new to this edition.Key Selling Features Winning formula from top consultants. Proven to work for any kind of business proposal. Up-to-date, user-friendly design. New worksheets and much better design improve usability of the information. Strong track record. This is information businesspeople urgently need from a name they trust. With a more usable design, it should sell well for years to come. Complete, step-by-step process for writing winning proposals, from a reliable source. New worksheets and power points and a complete redesign to make all even more useful to the reader.Market / Audience Consultants, anyone selling a service, any businessperson who has to write a proposal to persuade others to approve something, buy something, invest in something, or do something.Author Profiles Richard C. Freed (Iowa)is a professor in Iowa State University's Program in Rhetoric and Professional Communication. His Variables of Composition was named by the National Council of Teachers of English as the best scholarly book on professional communication. A consultant to major international consultancies, he has taught his proposal-writing program, based on the methodology in Writing Winning Business Proposals, in 27 countries on five continents.Shervin FreedandJoe Romanoare both former Vice Presidents at A.T. Kearney, where Romano was in charge of worldwide professional development. He now teaches math and science to middle-school children in Cleveland.Reviews: "The authors, who work with A.T. Kearney and KPMG Peat Marwick, offer their particular method of training consultants to write proposals. They clearly distinguish proposals from internal reports: proposals don't have an answer but seek to sell a service to find an answer. The strengths of this title are its practicality, logical development, and detail. It points out trouble spots such as clients who don't know what they want or organizations with conflicting goals. It offers specific language for specific kinds of proposals, e.g., identify and compare for a market survey; develop and recommend for a planning project. The features that make it useful for teaching in a corporate or academic setting include reviews and summaries, checklists and worksheets, and a real-world case study. Unfortunately, like similar works, it invents its own jargon (hot buttons, PIP, SI) and takes swipes at English teachers. It is more thorough and realistic than many similar titles, however, and may be of interest to business collections and technical writing programs."--Library Journal

Winning proposals that turn prospects into clientsBased on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick,Writing Winning Business Proposalsfeatures proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal.Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand.Writing Winning Business Proposalsfeatures: Winning formula from top consultants proven to work for any proposal Complete step-by-step process, walking you through all the difficulties Up-to-date, user-friendly redesign with new worksheets and charts Updates on fees and collaborationIf you're seeking approval for projects, or want a client to buy, invest or do something,Writing Winning Business Proposalsis the reference you need to get you to get them to do what you want.

One of the top guides available for writing business proposals of all kinds, now thoroughly updated, with new examples and scenarios, updates on fees and collaboration, new worksheets, and a complete redesign and repackaging

Author Profiles
Richard C. Freed is a professor in Iowa State University's Program in Rhetoric and Professional Communication. His Variables of Composition was named by the National Council of Teachers of English as the best scholarly book on professional communication. A consultant to major international consultancies, he has taught his proposal-writing program, based on the methodology in Writing Winning Business Proposals, in 27 countries on five continents.

Shervin Freed and Joe Romano are both former Vice Presidents at A.T. Kearney, where Romano was in charge of worldwide professional development. He now teaches math and science to middle-school children in Cleveland.

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Writing Winning Business Proposals : Your Guide to Sealing the Deal, from Concept to Approval

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