Writing for the Web
Writing for the Web
- ISBN 13:
9781444181296
- ISBN 10:
1444181297
- Edition: 1st
- Format: Paperback
- Copyright: 03/29/2013
- Publisher: Teach Yourself
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Summary
Learn to effectively reach your online audience with effective messages
In Writing for the Web, bestselling business author Robert Ashton and Internet native Jess Juby teach you how to communicate more objectively and effectively online, both at work and at home. The authors cover all aspects of online writing, from social media, blogging and articles to techniques such as search engine optimization. Their "breakthrough method" makes use of unique features such as case studies, quotes, key points to remember, and end-of-chapter self-test questions.