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The World of Customer Service

ISBN: 9780538730464 | 0538730463
Edition: 2nd
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 3/22/2007

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SummaryTable of Contents
With global markets growing more than ever, it is a major challenge for organizations to attract and retain customers. This practical text is designed to teach exemplary customer service tactics that are used in private or public, domestic or international organizations. Reflecting current concepts and tips, this text focuses on strategies for reaching company goals, dealing with problems and complaints, winning back customers, and creating loyal customers.

For continued customer loyalty, every member of an organiz... MORE
The Customer Service Environment
Introduction to Customer-Centric Service
Serving a Diverse Population of Customers
Customer Behavior, Customer Loyalty, and Exceptional Service
Customer Service and Essential Personal Skills
Attitude, Customer Rage, and Personal Approach with Customers
Resolving Customer Conflicts and Complaints
Recovery From and Winni... MORE
Problem-Solving, Time, and Stress Management Service Skills
Communication Skills For Customer Service
Communication Essentials
Customer Focused Listening Skills
Nonverbal Communication, Dress, and Manners
Effective Telephone Communication
The Challenges of Customer Service
The Impact of Globalization on Customer Service
Using Technology to Better Serve Customers
Managing, Training, and Rewarding Great Customer Service
Table of Contents provided by Publisher. All Rights Reserved.

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