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The World of Customer Service

ISBN: 9780538726689 | 0538726687
Edition: 1st
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/7/2003

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SummaryTable of Contents
With global markets more crowded than ever, it is a major challenge for organizations to attract and retain customers due to the competition they are faced with. This text is designed to teach exemplary customer service thinking in public or private, domestic or international organizations and is written in a practical, common sense manner reflecting current customer service concepts and hints.
PART 1 THE CUSTOMER SERVICE ENVIRONMENT1(32)
Call Centers Profile
2(3)
Rob Pasell
... MORE
Sturner
Klein
Introduction to Customer Service
5(14)
Customer Behavior, Customer Loyalty, and Exceptional Service
19(14)
PART 2 CUSTOMER SERVICE AND ESSENTIAL PERSONAL SKILLS33(58)
Hospitality and Tourism Profile
34(3)
Leslie Connell
Attitude and Personal Approach with Customers
37(12)
Resolving Customer Problems and Complaints
49(14)
Recovering from and Winning Back the Angry Customer
63(12)
Skills to Better Manage the Customer Service Role
75(16)
PART 3 ESSENTIAL COMMUNICATION SERVICE SKILLS91(68)
Government Profile
92(3)
Theresa Alvarado
Fundamentals of Communicating with Customers
95(16)
Nonverbal Communication, Dress, Manners, and Listening Skills
111(16)
Effective Telephone Communication
127(16)
Communicating in Writing with Customers
143(16)
PART 4 THE FUTURE OF CUSTOMER SERVICE IN A CONNECTED WORLD159(30)
Health Care Profile
160(3)
Denice E. Gibson
Challenges When Serving Customers Online
163(14)
Using Technology to Communicate with Customers
177(12)
The Future of Delivering Superior Customer Service
189

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