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Words That Work

ISBN: 9781401309299 | 1401309291
Edition: Reprint
Format: Paperback
Publisher: Hachette Books
Pub. Date: 8/5/2008

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Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

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