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| Introduction | p. vii |
| First Steps | p. 1 |
| Setting Up WordPress | p. 2 |
| Using an Installer | p. 4 |
| Setting Up a Database | p. 7 |
| Installing WordPress | p. 10 |
| Putting It All Together | p. 18 |
| Getting Familiar with WordPress | p. 19 |
| How WordPress Works: An Overview | p. 20 |
| Finding Your Way Around the Dashboard | p. 21 |
| Exporting and Importing Your Site Content | p. 27 |
| Backing Up Your Site Data and Files | p. 31 |
| Upgrading WordPress | p. 38 |
| Putting It All Together | p. 42 |
| Settings | p. 43 |
| General Settings | p. 44 |
| Writing Settings | p. 47 |
| Reading Settings | p. 50 |
| Discussion Settings | p. 52 |
| Media Settings | p. 55 |
| Privacy | p. 57 |
| Permalinks | p. 58 |
| Putting It All Together | p. 60 |
| Managing Accounts | p. 61 |
| Configuring Your Account | p. 62 |
| Managing User Accounts | p. 65 |
| Putting It All Together | p. 70 |
| Adding Content | p. 71 |
| Adding Posts | p. 72 |
| Adding Pages | p. 77 |
| Editing Posts and Pages | p. 79 |
| Setting Up and Using Categories | p. 80 |
| Using Tags | p. 82 |
| Internal Linking | p. 84 |
| Putting It All Together | p. 85 |
| Working with Media | p. 87 |
| Using the Media Library | p. 88 |
| Uploading and Managing Audio Files | p. 95 |
| Uploading and Managing Video Files | p. 97 |
| Putting It All Together | p. 100 |
| Managing Comments | p. 101 |
| Enabling and Disabling Comments | p. 102 |
| Moderating Comments | p. 107 |
| Fighting Spam with Akismet | p. 110 |
| Putting It All Together | p. 114 |
| Syndication | p. 115 |
| Setting Up Your RSS Feed | p. 116 |
| Displaying Your RSS Feed | p. 118 |
| Setting Up Subscriptions | p. 119 |
| Using Google FeedBurner with WordPress | p. 121 |
| Putting It All Together | p. 124 |
| Widgets and Plug-ins | p. 125 |
| Widgets vs. Plug-ins: What's the Difference? | p. 126 |
| Using Widgets | p. 128 |
| Using Plug-ins | p. 133 |
| Upgrading Plug-ins | p. 136 |
| Putting It All Together | p. 138 |
| Customizing Your WordPress Theme | p. 139 |
| Using the WordPress Default Theme | p. 140 |
| Choosing a New Theme | p. 148 |
| Using the Theme Editor | p. 150 |
| Setting Up Menus | p. 153 |
| Using Post Formats | p. 157 |
| Putting It All Together | p. 160 |
| Getting Fancy with Themes | p. 161 |
| Customizing Your Theme with CSS | p. 162 |
| Adding a Favicon | p. 165 |
| Editing the Functions File | p. 166 |
| Putting It All Together | p. 172 |
| Advanced Theme Development | p. 173 |
| Anatomy of a WordPress Theme | p. 174 |
| Building a Theme from Scratch | p. 176 |
| Working with Template Files | p. 186 |
| Working with Template Tags | p. 188 |
| Using the Loop | p. 193 |
| Putting It All Together | p. 194 |
| Custom Post Types | p. 195 |
| Setting Up a Custom Post Type | p. 196 |
| Using Custom Taxonomies | p. 200 |
| Putting It All Together | p. 204 |
| One Installation, Multiple Blogs | p. 205 |
| Setting Up a Network | p. 206 |
| Administrating a Blog Network | p. 212 |
| Putting It All Together | p. 218 |
| More Ways to Customize WordPress | p. 219 |
| The More, the Merrier: Multiple Authors | p. 220 |
| Integrating Third-Party Services | p. 223 |
| Setting Up a Third-Party Comment System | p. 225 |
| Monetizing Your Site: Ad Integration | p. 229 |
| Using Web Fonts | p. 233 |
| Putting It All Together | p. 236 |
| Best Practices | p. 237 |
| Search Engine Optimization | p. 238 |
| Speeding Up Your Site | p. 242 |
| How to Write: Blogging Basics | p. 245 |
| Putting It All Together | p. 246 |
| Tools and Tricks | p. 247 |
| Posting from Your Desktop | p. 248 |
| Mobile Posting | p. 249 |
| Using Stats to Evaluate Traffic | p. 254 |
| Putting It All Together | p. 256 |
| Troubleshooting | p. 257 |
| Online Resources | p. 265 |
| Index | p. 269 |
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