Women's Magazines, 1940-1960 : Gender Roles and the Popular Press
Women's Magazines, 1940-1960 : Gender Roles and the Popular Press
- ISBN 13:
9780312102012
- ISBN 10:
0312102011
- Edition: 1st
- Format: Paperback
- Copyright: 03/15/1998
- Publisher: Bedford/St. Martin's
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Summary
During and following World War II, women's magazines served as advice manuals, fashion guides, marriage counselors, and catalogs. This thematically arranged collection of selections fromLadies' Home Journal,Woman's Home Companion,McCall's,Redbook, and others provides a resource for understanding how the popular press perceived and attempted to influence women's values, goals, and behavior in the postwar era.