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Wine and Psychology How We Think about the Wine We Drink

9780470665817

Wine and Psychology How We Think about the Wine We Drink

  • ISBN 13:

    9780470665817

  • ISBN 10:

    0470665815

  • Format: Paperback
  • Copyright: 02/10/2014
  • Publisher: Wiley-Blackwell

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Summary

Wine and Psychology presents the first comprehensive review of the most current psychological research relating to our understanding of wine and the human mind.

  • Outlines the impact of psychological theory and research on our understanding of wine in a style that is both accessible and highly entertaining
  • Features an original model of wine enjoyment
  • Complex points are illustrated with everyday examples to ensure that the book appeals to wine enthusiasts and the interested lay person, as well as psychologists
  • Leads to an increased enjoyment of wine and empowerment through knowledge concerning the psychological theory and research relating to wine
  • The author's wide-ranging knowledge of the psychology of wine has established him as a leading authority in this field

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