Why We Do What We Do : Understanding Self-Motivation
ISBN: 9780140255263 | 0140255265
Edition: 1stFormat: Paperback
Publisher: Penguin (Non-Classics)
Pub. Date: 8/1/1996
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In a book that challenges authoritarian thinking about motivation, a distinguished social psychologist offers an alternative to current reward/punishment theory, which, far from anarchy, espouses our ordered, internalized sense of freedom, responsibility, and commitment.
If you reward your children for doing their homework, they will usually respond by getting it done. But is this the most effective method of motivation? No, says psychologist Edward L. Deci, who challenges traditional thinking and shows that this m... MORE
If you reward your children for doing their homework, they will usually respond by getting it done. But is this the most effective method of motivation? No, says psychologist Edward L. Deci, who challenges traditional thinking and shows that this m... MORE
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