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Why We Buy : The Science of Shopping
ISBN: 9780684849140 | 0684849143
Format: PaperbackPublisher: Simon & Schuster
Pub. Date: 6/2/2000
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Is there a method to our madness when it comes to shopping? Hailed by theSan Francisco Chronicleas "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture.Why We Buyis based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at... MORE
| I INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING | |||||
| 11 | (23) | |||
| 34 | (11) | |||
| II WALK LIKE AN EGYPTIAN: THE MECHA... MORE | |||||
| 45 | (7) | |||
| 52 | (8) | |||
| 60 | (15) | |||
| 75 | (11) | |||
| 86 | (12) | |||
| III MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING | |||||
| 98 | (14) | |||
| 112 | (17) | |||
| 129 | (12) | |||
| 141 | (20) | |||
| IV SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING | |||||
| 161 | (22) | |||
| 183 | (6) | |||
| 189 | (6) | |||
| 195 | (5) | |||
| 200 | (12) | |||
| 212 | (12) | |||
| 224 | (14) | |||
| 238 | (7) | |||
| Acknowledgments | 245 | (4) | |||
| Index | 249 |
With clients ranging from McDonald's to Starbucks, Estée Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek and lectures widely. He is based in New York City.
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