Why We Buy : The Science of Shopping--Updated and Revised for the Internet, the Global Consumer...
ISBN: 9781416595243 | 1416595244
Format: PaperbackPublisher: Simon & Schuster
Pub. Date: 12/30/2008
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. A guided tou... MORE
| Instead of Samoa, Stores: The Science of Shopping | |
| A Science is Born | |
| What Retailers and Marketers Don't Know | |
| Walk Like an Egyptian: The Mechanics Of Shopping | |
| The Twilight Zone | |
| You Need Hands | |
| How to Read a Sign | |
| Shoppers Move Like People | |
| Dynamic | |
| Men Are From Home Depot, Women Are From Bloomingdale's: Th... MORE | |
| Shop Like a Man | |
| What Women Want | |
| If You Can Read This You're Too Young | |
| Kids | |
| See Me, Feel Me, Touch Me, Buy Me: The Dynamics Of Shopping | |
| The Sensual Shopper | |
| The Big Three | |
| Time | |
| Cash/Wrap Blues | |
| Magic Acts | |
| Screen Savers, Jet Lag and Whirling Dervishes: The Culture of Shopping | |
| The Internet | |
| Come Fly with Me | |
| Windows of the World | |
| Final Thoughts | |
| Acknowledgments | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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