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White Space Is Not Your Enemy : A Beginner's Guide to Communicating Visually through Graphic, W...

ISBN: 9780240812816 | 0240812816
Edition: 1st
Format: Paperback
Publisher: Lightning Source Inc
Pub. Date: 3/11/2010

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Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. The authors have provided a wealth of information and beautiful examples that guide the reader in the process of designing for print, web, or multimedia. White Space Is Not Your Enemy is in itself a testimony to the principles of layout and design that it espouses, and is a worthy instructional guide for both the lay person and the design student or professional.

Topics include:

- The basics of effective design that communicates its intended message

- Pre-design planning

- 13 Layout Sins to avoid

- Basic typography

- Working with color

- Storyboarding for video, Web, and presentions

- Information graphics

- Mini Art School--all the basics in one chapter

- Outputting your work

- Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book!

- "Try This" sections in each chapter include fun, hands-on activities to develop skills.

- The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.

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