This browsable hardcover collects the very best of the past six years of Seth Godin's acclaimed blog. It's a follow-up to his previous collection, Small is the New Big(Portfolio, 2006) and is designed for dipping into again and again. Godin has blogged more than two million words since the late 1990s, sharing his unique take on the ever-changing landscape of marketing, leadership, careers, innovation, creativity, and much more. His posts range from a few words to a few pages; many are inspirational, some are incendiary. For instance, here's the title post, "Whatcha gonna do with that duck?" -- We're surrounded by people who are busy getting their ducks in a row, waiting for just the right moment... Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.