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| Preface | p. 9 |
| Theoretical Approaches to Material Culture | p. 13 |
| Making Sense of Material Culture | p. 14 |
| Defining Material Culture | p. 16 |
| "The Blue Carbuncle" as a Model for the Study of Material Culture | p. 17 |
| On the Nature of Theory | p. 21 |
| Nietzsche and Perspectivism | p. 23 |
| The Rashomon Problem | p. 25 |
| A Freudian Psychoanalytic Approach | ... MOREp. 26 |
| Artifacts and the Unconscious: Freud's Topographic Hypothesis | p. 28 |
| Id, Ego and Superego: Freud's Structural Hypothesis | p. 31 |
| Symbolic Aspects of Material Culture | p. 33 |
| Sexual Development and Material Culture | p. 35 |
| Conclusions | p. 37 |
| Semiotic Approaches to Material Culture | p. 38 |
| Saussure on Signs | p. 39 |
| Problems with Interpreting Signs | p. 43 |
| Peirce on Signs | p. 44 |
| On the Veracity of Signs | p. 46 |
| Denotation and Connotation | p. 47 |
| Conclusions | p. 49 |
| Sociological Analysis of Material Culture | p. 50 |
| Sociological Theory | p. 51 |
| Functionalism | p. 53 |
| Taste Cultures | p. 55 |
| Uses and Gratifications Provided by Artifacts | p. 59 |
| Race, Ethnicity and Gender | p. 60 |
| Status | p. 61 |
| Role | p. 62 |
| Conclusions | p. 63 |
| Economic Theory, Marxism, and Material Culture | p. 64 |
| Needs Versus Desires: Traveling Light and Arriving Heavy | p. 65 |
| Marxist Theory and Alienation | p. 67 |
| Class Conflict | p. 68 |
| The Role of Advertising | p. 69 |
| Thorstein Veblen and Conspicuous Consumption | p. 70 |
| Max Weber and Calvinist-Protestant Thought | p. 72 |
| Georg Simmel on Fashion | p. 74 |
| Walter Benjamin and the Work of Art in the Age of Mechanical Reproduction | p. 75 |
| Authenticity and Postmodern Thought | p. 77 |
| Conclusions | p. 78 |
| Cultural Theory and Material Culture | p. 80 |
| Culture | p. 81 |
| Clotaire Rapaille and Culture Codes | p. 82 |
| Mary Douglas and Grid-Group Theory | p. 84 |
| Myth and Material Culture | p. 88 |
| Conclusions | p. 91 |
| Archaeological Theory and Material Culture | p. 92 |
| The Cultural History and Anthropological Archaeology Approaches | p. 94 |
| Processual Theory | p. 95 |
| Post-Processual Theory | p. 97 |
| Context | p. 98 |
| The Cha&ihat;ne Opératoire | p. 99 |
| Behavioral or Transformational Archaeology | p. 100 |
| Cognitive Archaeology | p. 102 |
| Conclusions | p. 103 |
| Applications | p. 105 |
| Authenticity Paintings of Prince Henry | p. 107 |
| Context Mirrors | p. 115 |
| Exchange Kula Objects | p. 123 |
| Style Blue Jeans | p. 129 |
| Technology Cell Phones | p. 137 |
| Globalization Coca-Cola | p. 145 |
| Gender Cosmetics | p. 153 |
| Identity Air Jordans | p. 159 |
| Transformation Books | p. 167 |
| Reality Digital Cameras | p. 175 |
| Religion Rangda Masks | p. 181 |
| Shape Milk Cartons | p. 189 |
| Representation The Tokyo Subway System | p. 195 |
| Material Culture Games | p. 201 |
| The Artifacts Inventory Game | p. 202 |
| The Time Capsule Game | p. 204 |
| Disciplinary Perspectives on Objects | p. 206 |
| The Grid-Group Theory and Objects Game | p. 208 |
| The Objects and Personal Identity Game | p. 211 |
| The Signifying Objects Game | p. 212 |
| Disciplinary Writing Exercise | p. 214 |
| The Analyzing Artifact Advertisements Game | p. 215 |
| The Id/Ego/Superego Objects Game | p. 218 |
| The Functions of Objects Game | p. 220 |
| Bibliography | p. 223 |
| Index | p. 233 |
| About the Author | p. 239 |
| Table of Contents provided by Ingram. All Rights Reserved. |