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Web Design

by: Shelly,Gary B.(Gary B. Shelly)

Web Design

by: Shelly,Gary B.(Gary B. Shelly)

ISBN 13:
9780619254865
ISBN 10:
0619254866
Edition: 2nd
Format: Paperback
Copyright: 12/01/2005
Publisher: Cengage Learning
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Summary

This second edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site. Written for an introductory course, the text offers a variety of challenging written and hands-on activities at the end of each chapter that test comprehension, build Web research skills and design awareness, and provoke thought regarding current issues in technology. Web Design, Second Edition reveals useful design concepts and techniques typically not addressed in HTML or Web authoring texts, and is written in a style that makes the concepts and techniques presented easy to understand.

Web Design

An Introduction to the Environment and the Tools

Introduction

(1)

The Internet and the World Wide Web

(3)

Accessing Information on the Web

(2)

Dial-Up Lines

(1)

Dedicated Lines

(1)

Cable Television Lines

(1)

Fixed Wireless

(1)

Selecting a Service Provider

(2)

Web Browsers

(5)

Alternative Web Page Viewing Devices

(1)

Search Engines/Portals

(3)

Impact of the Internet and the Web

(4)

Communication

(1)

Education

(1)

Entertainment

(1)

Business

(1)

Types of Web Sites

(5)

Personal

(1)

Organization/Topical

(1)

Commercial

(2)

Researching Web Technologies

(1)

Tools for Creating Web Pages

(3)

Hypertext Markup Language (HTML)

(1)

eXtensible Markup Language (XML), eXtensible HTML (XHTML), and Wireless Markup Language (WML)

(1)

Cascading Style Sheets (CSS)

(1)

Scripting Languages

(1)

Microsoft Office Applications

(1)

WYSIWYG Editors

(1)

Web Design Roles

(2)

Creative Role

(1)

Hi-Tech Role

(1)

Oversight Role

(1)

Chapter Summary

(2)

Key Terms

(1)

Checkpoint

(3)

At Issue

(1)

Hands On

(1)

Team Approach

(1)

Case Study

(2)

Web Publishing Fundamentals

Introduction

(1)

Advantages of Web Publishing

(4)

Timely Content

(1)

Connectivity

(2)

Reduced Production Costs

(1)

Rapid and Economical Delivery

(1)

Basic Design Principles

(6)

Balance and Proximity

(2)

Contrast and Focus

(1)

Unity

(3)

Writing for the Web

(6)

Accurate

(1)

Easily Read

(2)

Understandable

(2)

Comprehensive and Concise

(1)

Color and the Web

(2)

Impact of Color

(1)

RGB System

(1)

Noteworthy Issues Regarding Web Development

(5)

Technical

(2)

Legal and Ethical Considerations

(2)

Universal Access

(1)

Chapter Summary

(1)

Key Terms

(1)

Checkpoint

(3)

At Issue

(1)

Hands On

(1)

Team Approach

(1)

Case Study

(2)

Planning a Successful Web Site: Part 1

Introduction

(1)

Step 1: Define the Purpose

(2)

Determine Your Goals

(1)

Determine Your Objectives

(1)

Step 2: Identify the Audience

(1)

Define the Needs of Your Audience

(1)

Develop the Audience Profile

(1)

Step 3: Plan the Content

(9)

Choosing Value-Added Content

(1)

Types of Web Content

(6)

Dynamically Generated Content

(2)

Organizing and Safeguarding Web Site Content

(1)

Step 4: Plan the Structure

(3)

Linear/Tutorial Structure

(1)

Random Structure

(1)

Hierarchical Structure

(2)

Preparing for Step 5

(4)

Home Page

(2)

Splash Page

(1)

Underlying Pages

(1)

Chapter Summary

(2)

Key Terms

(1)

Checkpoint

(3)

At Issue

(1)

Hands On

100

(1)

Team Approach

101

(2)

Case Study

103

(2)

Planning a Successful Web Site: Part 2

Introduction

105

(1)

Page Size and Information Placement

106

(1)

Step 5: Plan the Web Pages

107

(1)

Establish a Visual Connection

107

(10)

Color Scheme

108

(2)

Layout

110

(2)

Grids

112

(1)

Tables

113

(2)

Style Sheets

115

(2)

Step 6: Plan the Navigation

117

(1)

User-Based Navigation

118

(1)

User-Controlled Navigation

118

(1)

Navigation Elements

118

(8)

Final Navigation Guidelines

126

(2)

Design Plan Checklist

128

(1)

Step 1: Define the Purpose

128

(1)

Step 2: Identify the Audience

128

(1)

Step 3: Plan the Content

128

(1)

Step 4: Plan the Structure

128

(1)

Step 5: Plan the Web Pages

129

(1)

Step 6: Plan the Navigation

129

(1)

Chapter Summary

129

(1)

Key Terms

130

(1)

Checkpoint

131

(3)

At Issue

134

(1)

Hands On

135

(1)

Team Approach

136

(1)

Case Study

137

(2)

Typography and Graphics

Introduction

139

(1)

Understanding and Applying Typography

140

(6)

Extent of Control

142

(1)

Tips for Effective Use of Typography

143

(3)

Graphics

146

(11)

Sources for Graphics

146

(1)

Digital Camera

146

(1)

Scanners

147

(2)

Illustration Software

149

(1)

Utilizing Already Created Graphics Files

149

(1)

Graphics File Formats

149

(1)

Graphics Interchange Format (GIF)

149

(3)

Joint Photographic Experts Group (JPEG) Format

152

(1)

Portable Network Graphics (PNG) Format

153

(1)

Preparing and Optimizing Graphics

154

(3)

Graphics Tips and Techniques

157

(7)

Utilizing Thumbnails Effectively

157

(2)

The Lowsrc Attribute

159

(1)

Drop Shadow

159

(1)

Sidebar

160

(2)

Image Map

162

(1)

ALT Attribute

163

(1)

Chapter Summary

164

(1)

Key Terms

165

(1)

Checkpoint

166

(3)

At Issue

169

(1)

Hands On

170

(1)

Team Approach

171

(1)

Case Study

172

(1)

Multimedia and Interactivity on the Web

Introduction

173

(1)

What Is Multimedia?

174

(1)

Animation

175

(5)

Animated GIFs

176

(2)

Flash Animation

178

(2)

Downloadable and Streaming Media

180

(1)

Audio on the Web

180

(3)

Editing Audio

181

(1)

Streaming Audio

182

(1)

Video on the Web

183

(3)

Editing Video

184

(1)

Streaming Video

184

(2)

Interactivity

186

(4)

Online Forms

186

(1)

Additional Interactive Page Elements

187

(1)

Java Applets and JavaScript

188

(2)

Chapter Summary

190

(1)

Key Terms

191

(1)

Checkpoint

192

(3)

At Issue

195

(1)

Hands On

196

(1)

Team Approach

197

(1)

Case Study

198

(3)

Testing, Publishing, Marketing, and Maintaining a Web Site

Introduction

201

(1)

Testing a Web Site Before Publishing

202

(1)

Self-Testing

202

(1)

Group Testing

202

(1)

Publishing the Web Site

203

(9)

Acquiring Server Space

204

(3)

Obtaining a Domain Name

207

(1)

Uploading Your Web Site

208

(4)

Testing a Web Site After Publishing

212

(1)

Marketing the Web Site

212

(7)

Web-Based Marketing

213

(5)

Traditional Marketing Methods

218

(1)

Maintaining and Updating the Web Site

219

(1)

Chapter Summary

219

(2)

Key Terms

221

(1)

Checkpoint

222

(3)

At Issue

225

(1)

Hands On

226

(1)

Team Approach

227

(1)

Case Study

228

(1)

APPENDIX A Design Tips

229

(6)

APPENDIX B Hypertext Markup Language (HTML)

235

(6)

APPENDIX C Cascading Style Sheets (CSS)

Advantages of CSS

239

(1)

CSS Functionality

239

(1)

Applying Styles

240

(1)

Inline Styles

240

(1)

Embedded Style Sheets

240

(1)

External Style Sheets

240

(1)

Utilizing Classes

241

(1)

Cascading Order Within CSS

241

(1)

Frequently Utilized Styles with CSS

241

Amazon no longer offers textbook rentals. We do!

Web Design

Web Design

9780619254865

0619254866

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Web Design

Web Design

9780619254865

0619254866

Summary

Table of Contents

Supplemental Materials

Write a Review

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