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Visual Merchandising: Windows and In-store Displays for Retail

ISBN: 9781856695398 | 1856695395
Format: Paperback
Publisher: Chronicle Books Llc
Pub. Date: 3/6/2008

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A great introduction for retail students, this user-friendly reference guide covers all aspects of visual merchandising, from windows to in-store areas, for a range of stores from fashion emporia to supermarkets. Along with practical advice, a glossary and floor layout diagrams are case studies from established visual merchandisers, revealing the secrets of their toolkit-such as the use of mannequins and the latest technology-and explaining the psychology behind buyer behaviour.

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