9781563674457

A brand new edition of the best-selling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.

Getting Started: Visual Merchandising and Display Basics
Why Do We Display
Color and Texture
Line and Composition
Light and Lighting
Types of Display and Display Settings
Where to Display
The Exterior of the Store
Display Window Construction
Store Interiors
What to Use for Successful Displays
Mannequins
Alternatives to the Mannequin
Dressing the Three-Dimensional Form
Fixtures
Dressing Fixtures
Visual Merchandising
Modular Fixtures and Systems in Store Planning
Furniture as Props
Visual Merchandising and Display Techniques
Attention-Getting Devices
Familiar Symbols
Masking and Proscenia
Sale Ideas
Fashion Accessories
Graphics and Signage
Visual Merchandising and Planning
Visual Merchandise Planning
Setting Up a Display Shop
Store Planning and Design
Visual Merchandising and the Changing Face of Retail
Related Areas of Merchandising and Display
Point-of-Purchase Display
Exhibit and Trade Show Design
Industrial Display
Fashion Shows
Trade Organizations and Sources
Career Opportunities in Visual Merchandising
Table of Contents provided by Publisher. All Rights Reserved.

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Visual Merchandising & Display

Visual Merchandising & Display

1563674459

Summary

Author Biography

Table of Contents

Supplemental Materials