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Visual Merchandising and Display 5th Edition
ISBN: 9781563674457 | 1563674459
Edition: 5thFormat: Hardcover
Publisher: Fairchild Books
Pub. Date: 7/30/2006
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This new edition of the best-selling text is for anyone in merchandising--from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
A brand new edition of the best-selling text aimed at anyone in merchandising ... MORE
A brand new edition of the best-selling text aimed at anyone in merchandising ... MORE
| Getting Started: Visual Merchandising and Display Basics | |
| Why Do We Display | |
| Color and Texture | |
| Line and Composition | |
| Light and Lighting | |
| Types of Display and Display Settings | |
| Where to Display | |
| The Exterior of the Store | |
| Display Window Construction | |
| Store Interiors | |
| What to Use for S... MORE | |
| Mannequins | |
| Alternatives to the Mannequin | |
| Dressing the Three-Dimensional Form | |
| Fixtures | |
| Dressing Fixtures | |
| Visual Merchandising | |
| Modular Fixtures and Systems in Store Planning | |
| Furniture as Props | |
| Visual Merchandising and Display Techniques | |
| Attention-Getting Devices | |
| Familiar Symbols | |
| Masking and Proscenia | |
| Sale Ideas | |
| Fashion Accessories | |
| Graphics and Signage | |
| Visual Merchandising and Planning | |
| Visual Merchandise Planning | |
| Setting Up a Display Shop | |
| Store Planning and Design | |
| Visual Merchandising and the Changing Face of Retail | |
| Related Areas of Merchandising and Display | |
| Point-of-Purchase Display | |
| Exhibit and Trade Show Design | |
| Industrial Display | |
| Fashion Shows | |
| Trade Organizations and Sources | |
| Career Opportunities in Visual Merchandising | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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