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Vest-Pocket MBA : Fourth Edition

ISBN: 9781591844334 | 1591844339
Edition: 4th
Format: Paperback
Publisher: Penguin Group USA
Pub. Date: 12/27/2011

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The bestselling pocket problem-solver for today's busy executive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, The Vest-Pocket MBAhelps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing, e-marketing, and cloud computing. It also features tools for evaluating any company's financial health and scores of tables, graphs, and charts that simplify complex problems. The Vest-Pocket MBAoffers a wealth of indispensible information for the modern decision-maker, from the B-school student to the senior executive.


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