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Ux for Dummies

ISBN: 9781118852781 | 1118852788
Format: Paperback
Publisher: John Wiley & Sons Inc
Pub. Date: 5/19/2014

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UX (User Experience) is a rapidly growing field that marries web design, user research, business planning and data analysis to focus an organisation’s web presence on the needs of their clients and customers. UX For Dummies is a hands-on guide that shows you how to use the tools and techniques of User Experience in order to put into practice an effective UX strategy that aligns with the organisation’s business goals.

Written by SapientNitro UX experts, Kevin Nichols and Donald Chesnut, the book will show you:

  • The building blocks of UX

     Defining UX and understanding why you should use it

     Determining your users

     Modeling the experience

  • The Components of Design

     Developing and implementing the content strategy

     Understanding and building information architecture

     Designing for specific channels

     Diving into visual design

  • UX in Action

     Embracing testing

     Keeping your site relevant

Overall, UX For Dummies is the ideal book to teach the UX newcomer all they need to know to become effective in the field of User Experience design.

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