Most developers, designers, and managers understand the importance of usability, but despite this so many products end up frustrating users. Sadly, usability is still misunderstood and misapplied, causing unhappy customers, bad reviews, and failed products. Eric Reiss has decades of experience making usability accessible to everyone, in an engaging, easy to apply manner. He shares this experience in this book, providing proven tools that simply make products better, from the users' perspective. It gives readers simple guidelines/checklists to help them evaluate and improve their own products. The book is divided into two parts: PART I Product Ease of Use: Functional - does the product work and is it doing what it is supposed to do Responsive - when you click a button, does the site react in some way to acknowledge the action Ergonomic - big buttons are easier to hit than small buttons Convenient - information that is needed simultaneously is also available simultaneously Foolproof - helping people to avoid making mistakes -- even when they don't read instructions PART II Product Clarity: Visible - users can see the stuff they need to see Understandable - users can make an informed choice without having to guess at the result Logical - what users expect (we expect a thermostat to increase when we turn it clockwise) Consistent - doing things the same way, every time. Save = Save. It is not the same as Submit. Submit is not the same as OK Predictable - functions and navigation always appear in the same place Applying these techniques will help ensure happy customers and successful products!