Understanding Mass Communication : A Liberal Arts Perspective
Understanding Mass Communication : A Liberal Arts Perspective
- ISBN 13:
9780618128570
- ISBN 10:
0618128573
- Edition: 7th
- Format: Paperback
- Copyright: 08/01/2001
- Publisher: Wadsworth Publishing
Rent
Sorry, this item is currently unavailable.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
The hallmark of this introductory text for the mass communication/mass media course is its comprehensive coverage and authoritative use of research. Students gain a historical and contemporary framework from which to draw connections to the rest of their courses. An emphasis on diversity within the industry includes such topics as ethnicity and language usage across the media.