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Understanding Business Strategy Concepts and Cases (with InfoTrac)

ISBN: 9780324282467 | 032428246X
Edition: 1st
Format: Hardcover
Publisher: South-Western College Pub
Pub. Date: 7/28/2005

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To build their business and outperform competitors, firms need a solid blueprint or strategy. But they also need something more-they need to act quickly and decisively. Understanding Business Strategy builds the conceptual foundation for combining strategy with action. This book's concise treatment of strategic management provides you with the knowledge and tools needed to help firms achieve a competitive advantage that leads to superior performance. Book jacket.

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