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Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes

by: Marshall, Perry

Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes

by: Marshall, Perry

ISBN 13:
9781599180304
ISBN 10:
1599180308
Edition: 1st
Format: Paperback
Copyright: 11/29/2006
Publisher: Entrepreneur Press
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Summary

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.Learn how to: Build an AdWords campaign from scratch Identify keywords that entice people to click on your ads Get the lowest bid prices on your keywords Defeat click fraud and other scams Use search engine optimization techniques Turn clicks into customers Plus get FREE e-mail updates on Google's ever-changing system.

Force Prospects to Choose Your Site

(8)

Build Your Own Autopilot Marketing Machine

(8)

It All Starts When People Search for Something

(2)

Your Mission, Should You Choose to Accept It

(1)

If You Do This Right, It Can Make You Rich

(1)

A Few Tools That Will Help You Get Started

(1)

The New Golden Age of Entrepreneurship

(3)

Build a Google Campaign from Scratch---the Right Way

(14)

Three Questions That Tell Whether a Market Is for You

(4)

Set Up Your Campaign

(5)

Things You Can Tweak Now

(1)

The Magic Is in the Process

(1)

Set Yourself Up for Success

(3)

Pay Less and Get More Clicks

(12)

The Wrong Way to Organize an AdWords Campaign

(4)

Split-Test Your Ads!

(1)

Cut Out Irrelevant Keywords to Improve Your CTR

(1)

The Peel and Stick Strategy: Get a Higher CTR by Moving Your Keywords Around

(2)

More Easy-to-Follow Examples

(3)

Develop High-Quality Keyword Lists to Craft Killer Headlines

(22)

More Tools for Your Toolbox

(1)

Get Rid of Visitors You Don't Want

(1)

Now the Money Can Do the Talking

(1)

Search Smarter with Google's Keyword Tool

(2)

Find Even More Paying ``Markets'' on Wordtracker

(1)

Make More Money Taking a Different Route with Your Keywords

(1)

Use Keywords to Outsmart Your Competitors

(1)

Something Else Your Competitors Don't Know

(1)

Nobody Types in Just One Keyword

(1)

Keep Your Guinea Pig from Smelling

(1)

More Markets, More Cash: Get Beyond the Obvious Keywords

(5)

The Math of Negative Keywords: Only Good News for Your CTR

(1)

Get a Steady Stream of Traffic from Ultra-Generic Keywords Everyone Is Ignoring

(1)

The Killer Secrets

(1)

Headlines and Killer Copy from Cosmopolitan Magazine: Get Paid to Learn from Anybody

(4)

Write Google Ads that Attract Eyeballs, Clicks, and Earn You Money

(12)

Riveting to Your Customer, Dead Boring to Anyone Else

(1)

When Your Inner Salesman Comes Alive

(2)

Choose the Right URL to Double Your Ad's Effectiveness

(1)

The ``Goldilocks Theory'': Why the Best AdWords Ads are Never Over-the-Top

(1)

A Different Kind of ``Over-the-Top,''

(1)

Some All-Time Most Successful Google Ads

(1)

What to Do When a High CTR is Not Your Goal

(1)

If the Guys at the Bar Will Buy It, You've Got a Winning Ad

(3)

Triple Your CTR---No Genius Required

(8)

Set Up a Split Test

(1)

Electoral Votes vs. Google Votes: Is Your Winning Ad Really a Winner, or Did It Just Get Lucky?

(3)

The Split-Tester Tool and How to Use It

(2)

Triple Your Traffic with Site-Targeted AdSense and Google Image Ads

(10)

Is Syndicated Traffic Profitable?

(1)

Tweak Your Bid Prices on AdSense

(1)

Site-Targeted AdSense Can Be a Massive Goldmine

(1)

Set Up Site-Targeted AdSense

(2)

Make Site-Targeted AdSense Work Better

(1)

What AdSense Ads and Turn-the-Corner Keywords Have in Common

(1)

Image Ads

(2)

Google Won't Let You Embarrass Them

(1)

Make Money Here with the Same Time-Tested Principles

(2)

Local Ads on Google: Beating the Yellow Pages

(8)

Google AdWords vs. Other Local Online Services

(2)

You're Reaching Two Kinds of People, Not Just One

(1)

Reach the First Person

(1)

Reach the Second Person

(2)

Hone Your Chops on a Local Test Campaign Before You Go National

101

(1)

Offer a Service Locally But a Product Nationally

101

(2)

Slashing Your Bid Prices: Google Rewards You for Relevance

103

(10)

It Ain't His Neck under the Guillotine Blade

104

(1)

Google Rewards You for Relevance

104

(2)

Keyword Status and Being Relevant?

106

(1)

What We Saved by Doing Peel and Stick

107

(1)

The Quality Score Secret Formula

108

(1)

Charging Idiots More Money to Be Idiots

109

(1)

Acting Uppity Won't Earn You a Penny More

110

(3)

The Most-Ignored Secret Behind the Most Profitable Marketing Campaigns

113

(10)

What Is a USP?

114

(1)

Identify Your USP

114

(2)

Say it in Just One Sentence: Your Elevator Speech

116

(1)

Your USP Makes a Great Google Ad

117

(1)

Build an Unforgettable Personality Around Your USP

117

(6)

How E-Mail Transforms Those Expensive Clicks into Profitable Customers

123

(14)

Put Personality and Pizzazz into your E-Mail Marketing

124

(2)

The Power of Your E-mail Lies in Being Personal

126

(3)

Why We Chose Engineers as an Example for E-mail Marketing

129

(3)

Pay for E-Mail---Not a Problem

132

(1)

Direct Mail All Over Again

133

(1)

Opt-Ins: More Than Just an E-Mail Address?

134

(1)

They Can Knock Off Your Product, But They Can't Knock Off You

134

(3)

The Winning Method the World's Smartest Marketers Stole from the Wright Brothers

137

(6)

How the Wright Brothers' Savvy Testing Method Made them First in Flight

138

(2)

Those Who Test, Fly, Those Who Rely on Brute Force, Die

140

(1)

Marketing Misery Is Not Necessary

141

(2)

Get Customers to Eat Out of Your Hand

143

(10)

We Used Google AdWords to Pick a Title for a Seminar

144

(2)

How to Be Sure There's a More Profitable Market for Your Idea

146

(2)

What You Learn When Your Idea Doesn't Work the First Time

148

(3)

When Your Market Speaks and You Respond, It's Money in the Bank

151

(2)

Converting Visitors to Buyers

153

(4)

The Single Biggest Web Site Mistake Marketers Make

154

(3)

Google's Conversion Tracking Tells You What's Working

157

(16)

Wasted Corporate Advertising Dollars vs. Your Profit-Generating Traffic Machine

158

(1)

Set Up Google Tracking to Perfect Your Ads and Grow Your Business Even More

159

(3)

Quick Example of Conversion Tracking

162

(1)

Outsmart the Law of Diminishing Returns

163

(1)

AdSense and Content-Targeted Traffic

164

(2)

When AdSense Is Good, and When It's Not

166

(1)

A Higher CTR Still Helps You

167

(1)

Another Counter-Intuitive Way to Tweak Your Numbers to Save More Money

167

(1)

Perfect Your Sales Numbers and Go on Autopilot

168

(5)

The Magic Number that Defines the Power of Your Web Site

173

(8)

Dollars Mean More Than Percentages

175

(2)

Use Split-Testing to Boost Your Visitor Value

177

(1)

The Greatest Asset You Can Have

177

(4)

Beat the Competition When It's Most Birutal

181

(10)

Step 1: It Starts with Killer Ad Copy

182

(1)

Step 2: The Best Keywords Are Often not the Most Competitive or Most Expensive Ones

182

(2)

Step 3: Know Your Visitor Value and Bid the Price Where You're Most Profitable. Don't Assume that the Top Positions Are the Best

184

(2)

Step 4: Share Customers and Create Partnerships

186

(1)

Step 5: Get the Customers that the Big Boys Can't Get or Don't Want

186

(1)

Step 6: Market Offline as Well

186

(1)

Step 7: Build Your Back End

187

(1)

Sea Lions, Sunfish, and Julius Caesar

188

(3)

Persuasive Ad Copy: The Ultimate Silver Bullet

191

(16)

Striking Out on My Own

192

(15)

Untapped AdWords Copy Ideas

207

(10)

Move People by Their Senses

208

(1)

Get Your URL Noticed

209

(1)

Punctuation

210

(1)

Prove You Mean Business with Special Claims and Offers

211

(1)

Make Your Terms of Business Unequivocal

212

(1)

Take Advantage of Controversy

212

(1)

Be a Help in Crisis

213

(1)

Choose a Tone

213

(1)

Try Other Fresh Approaches

214

(3)

Potential Customers Are Already Looking for You on Google and Don't Know It

217

(8)

How We Make Money Marketing to People Who are Looking to Advertise on Yahoo

219

(1)

Sell Results, Not Procedures

219

(1)

More Turn-the-Corner Examples

220

(2)

You Can Reach Three Kinds of People

222

(1)

Selling Prevention When People Only Want a Cure

222

(1)

Chicken Soup for the Dysfunctional, Lust-Infested Drug Addict's Soul

223

(2)

How to Grind Down Your Competition: A Google Lesson from Han Solo

225

(12)

Split-Testing + Attrition = Success

226

(1)

Google Makes It So Easy

227

(1)

Nouveaux Skin Care Company Gets an Unexpected Turn in Advertising

228

(1)

The New Army of Generation-X Marketers

229

(1)

The Improvements Don't Just Add Up, They Multiply!

230

(1)

Profiting from the Winner-Take-All Phenomenon

231

(1)

The Expanding Universe Theory

232

(1)

Affiliates: The Momentum Kicks In

233

(1)

America's Second Harvest Wins by Attrition and We Donate to Hurricane Katrina Victims

233

(4)

No More Bitslinging: Create Wealth with Your Customer List

237

(6)

How You Can Build Wealth the Same Way through Affiliate Marketing

240

(1)

It's All But Impossible to Do Successful Affiliate Marketing on Google any Other Way

241

(2)

How to Get High Rankings in Google's Organic Search Results

243

(16)

How to Get Started with SEO

245

(1)

Be Realistic in Your Time-Frame Expectations

246

(1)

Keyword Selection for Organic Search Ranking Success

247

(1)

Keyword Placement for Organic Search Ranking Success

247

(1)

How to Get Natural Looking Links from Important Pages

248

(1)

Choose Your Links Wisely

249

(1)

Get Links from Trusted Pages that Match Your Topic

250

(1)

Count the Number of Links on the Referring Page

250

(1)

Avoid Getting Involved with Run-of-the-Site Links

250

(1)

Maintain Consistency in the Format of Your Incoming Link URLs

250

(1)

Get Your Keywords into Your Anchor Text

251

(1)

Be Careful Who You Link To!

252

(1)

Train Your Eye on the Primary Goal---Profits!

253

(1)

The Best Place to Start Getting Links

253

(1)

Link Outside the Box

254

(1)

The Power of Press Releases for SEO

254

(1)

The Problem with Reciprocal Links

255

(1)

Evaluating the Quality of a Link

256

(1)

Don't Sweat the Small Stuff

256

(1)

What Really Smart Online Marketers Do

256

(3)

Google's Tools for Smarter AdWords Results

259

(10)

Know Who Your Visitors Are: Google Analytics

260

(1)

Track Your Most Profitable Ads and Keywords: Google Reports

261

(1)

Bid Smarter: Editing CPCs and URLs for Individual Keywords

262

(1)

Track Your Progress: Checking Back over Your Old Deleted Stuff

263

(1)

Tweak Your Campaign Settings

264

(1)

What about Ad Rotation?

265

(1)

Should You Use Google's Budget Optimizer?

265

(1)

Why the Idea of a Marketing Budget Is Deeply Flawed

266

(1)

When You Need to Set a Spending Limit

266

(1)

Manage the Perfect Google Campaign

267

(2)

FAQ: Answers to All Your Frequently-Asked Questions about Google AdWords

269

(22)

Better Clickthrough Rates, Better Prices

272

(1)

Organizing Your Keywords and Keeping Them Active

273

(4)

Where and When to Show Your Ads

277

(3)

Better Landing Pages

280

(2)

Testing Your Traffic and Getting It to Convert

282

(2)

Using Special Tools

284

(1)

Pop-Ups

285

(1)

Working in Specialized Markets

286

(2)

Google's Regular Search Engine

288

(1)

Google vs. Yahoo/Overture

289

(2)

Epiphany in Nairobi, Kenya

291

(4)

About the Authors

295

(2)

Perry Marshall

295

(1)

Bryan Todd

296

(1)

Index

297

Amazon no longer offers textbook rentals. We do!

Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes

Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes

9781599180304

1599180308

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes

Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes

9781599180304

1599180308

Summary

Table of Contents

Supplemental Materials

Write a Review

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