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Typographic Web Design : How to Think Like a Typographer in HTML and CSS

ISBN: 9781119976875 | 1119976871
Format: Paperback
Publisher: Wiley
Pub. Date: 11/8/2011

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Typographic Web Design: How to Think Like a Typographer in HTML and CSS is based on the premise that people read in three different ways: casual reading, scanning with purpose, and sustained reading. As web typographers, our most important job is to help our readers find, understand, and connect with the words, ideas, and information they seek. Thus, legibility and readability are the foundation of the typographic theories and practice covered in Typographic Web Design: choosing fonts, creating rhythm and tension, organizing information, creating a system of hierarchy, working with tabular information, creating a grid, applying a typographic system across multiple pages, building a font library, and learning from historical approaches to typography. Each chapter provides time-tested typography "rules" to follow (modified for the web), explains why they work, when to break them, and offers readers the opportunity to test the rules with hands-on exercises in html/css. Topics include: "What makes a font legible? "How Do I Choose Two Fonts to Work Together? "Linking fonts with @font-face "Rhythm and Tension in the Typographic Layout "Vertical Spacing and Proximity "A Typographic Approach to Tabular Information And so much more...

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