9780470561720

Twitter Marketing For Dummies covers the Twitter basics, and quickly moves into how to include a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.Coverage will include: Communicating with your traditional marketing plan Avoiding the automatic Direct Message The power of the Re-Tweet Helping your followers help you Top Twitter applications

Introduction
The Future of Twitter in Business
I Tweet, You Tweet, We All Tweet: Twitter and Your Business
Getting Started with Twitter
Building and Implementing Your Twitter Marketing Roadmap
Combining New and Old Media Marketing
Planning Your Twitter Marketing Strategy
Being Productive with Your Twitter Marketing Plan
Your Marketing Plan
Devising Online Strategies for Twitter Marketing Domination
Building Your Personal Twitter Tribe
Leveraging Your Twitter Tribe
Reaching Your Customers
Creating Quality Content on Twitter
Implementing Twitter Strategies for Offline Marketing Domination
Promoting to Attract Sales Leads
Improving Your Customer Service
Relating to the Public
Building Thought Leadership on Twitter
The Part of Tens
Top Ten Do's on Twitter
Top Ten Don'ts on Twitter
Top Ten Thought Leaders on Twitter
Top Ten Tools to Use for Twitter Productivity
Appendix: Great Twitter Marketing Ideas in 140 Characters or Less
Index
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Twitter Marketing For Dummies^®

Twitter Marketing For Dummies^®

0470561726

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Table of Contents

Supplemental Materials