9781585421398

The book that unmasks the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. "Finally a long-overdue exposé of the shenanigans and subterfuge that lie behind the making of experts in America." (Jeremy Rifkin) "If you want to know how the world wags, and who's wagging it, here's your answer." (Bill Moyers) "Meticulously researched . . . Rampton and Stauber's documentation of PR campaigns proves that they are the real 'experts.' " (Brill's Content) AUTHOBIO: John Stauber is the founder and director of the Center for Media & Democracy. He and Sheldon Rampton write and edit the quarterly PR Watch: Public Interest Reporting on the PR/Public Affairs Industry.

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John Stauber is founder and director of the Center for Media & Democracy. He and Sheldon Rampton write and edit the quarterly PR Watch: Public Interest Reporting on the PR/Public Affairs Industry. They live in Madison, Wisconsin

Preface: The Smell Test	p. 1
The Age of Illusion
The Third Man	p. 7
The Birth of Spin	p. 31
Deciding What You'll Swallow	p. 53
Risky Business
Dying for a Living	p. 75
Packaging the Beast	p. 99
Preventing Precaution	p. 120
Attack of the Killer Potatoes	p. 152
The Expertise Industry
The Best Science Money Can Buy	p. 195
The Junkyard Dogs	p. 222
Global Warming Is Good For You	p. 267
Questioning Authority	p. 289
Recommended Resources	p. 317
Notes	p. 321
Index	p. 355
Table of Contents provided by Syndetics. All Rights Reserved.

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Spin 101

"The industry must be like the psychiatrist: rationally figuring out how it can help the public put things in perspective, but knowing that dialogue can only begin with the trust on the public's side that says these people are taking my concerns seriously." (Quote from public relations executiveJames Lindheimin a speech to the British Society of Chemical Industry, pg. 8)

"Put your words in someone else's mouth." (Quote from public relations executiveMerrill Rose, pg. 22)

"The best PR ends up looking like news. You never know when a PR agency is being effective; you'll just find your views slowly shifting." (Quote from a public relations executive, pg. 23)

"Just as the invention of language made lying possible, the invention of mass media created newer, more sophisticated, subtle and elaborate techniques of propaganda." (pg. 24)

"Leaders offer the propagandist a means of reaching vast numbers of individuals, for with so many confusing and conflicting ideas competing for the individual's attention, he is forced to look to others for authority." (Quote from "father of public relations"Edward Bernays, pg. 23)

"Spin cannot be a demonstrable lie." (pg. 72)

"Never lie to a reporter." (pg. 72)

"Marketing is a battle of perception, not products. Truth has no bearing on the issue." (Quote by advertising executiveJack Trout, pg. 72)

"The minute you begin to view the public as something that doesn't operate rationally, your job as a publicist or journalist changes. The pivotal moment was when those who provided the public with its intelligence no longer believed the public had any intelligence." (Quote by public relations historianStuart Ewen, pg. 72)

"A public relations expert needs to speak sweetly and carry a big stick." (pg. 81)

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Trust Us, We're Experts PA : How Industry Manipulates Science and Gambles with Your Future

Trust Us, We're Experts PA : How Industry Manipulates Science and Gambles with Your Future

1585421391

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