Trends in International Business Critical Perspectives
ISBN: 9781577181279 | 1577181271
Edition: 1stFormat: Paperback
Publisher: Wiley
Pub. Date: 3/6/1998
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An in-depth understanding of international business is a requirement for any player in today's business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development.The text presents a leading-edge analysis of the central components of international business strategy and their effects. Readers gain valuable exposure to the macro shifts which are redefining the parameter... MORE
| The Global Environment | |
| The World Trade Organization-Perspectives and Prospects | |
| America's New World Trade Order | |
| Global Neighbours: Poor Relations | |
| Assessment of Shifting Global Competitiveness: Patent Applications and Grants in Four Major Trading Countries | |
| The Role and Influence of Government | |
| Export Controls: Providing Security in a Volatile Environment | |
| ... MORE | |
| A National Export Assistance Policy for New and Growing Businesses | |
| State Government Promotion of Manufacturing Exports: A Gap Analysis | |
| Management Dimensions | |
| Revisiting Multinational Firms' Tolerance For Joint Ventures: A Trust-Based Approach | |
| The Role of Strategic Alliances in High-Technology New Product Development | |
| The Return of 7-Eleven from Japan: The Vanguard Program | |
| Marketing Dimensions | |
| Product Development the Japanese Way | |
| The 'Depth' of the Japanese Market Orientation: A Comparison Across Ranks and Functions with US Firms | |
| Marketing in Central and Eastern Europe: An Assessment of Strategic Options | |
| Financial and Accounting Dimensions | |
| Exchange Rate Fluctuations, Pass-Through, and Market Share | |
| Options Thinking and Platform Investments: Investing in Opportunity | |
| Another Hidden Edge - Japanese Management Accounting | |
| Implementing Global Strategy | |
| How the US Can be Number One Again: Resurrecting the Industrial Policy Debate | |
| Global Sourcing Strategy in the Pacific: American and Japanese Multinational Companies | |
| Third Generation R & D | |
| Emerging Issues | |
| It Pays to Be Green: The Managerial Incentive Structure and Environmentally Sound Strategies | |
| Globalization Versus Regionalization: Which Way For the Multinational? | |
| Sustainable Development vs. Global Environment: Resolving the Conflict | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Professor Michael R. Czinkota is on the faculty of the Georgetown School of Business in Washington, DC. He has been Chairman of the National Center for Export-Import Studies there, and also developed and directed the marketing management course for the school's MBA program. Dr. Czinkota served in the US Government as Deputy Assistant Secretary of Commerce. Prior to his entering academia, he was a partner in a trading firm and an advertising agency.
Dr. Masaaki Kotabe is Professor of Marketing and International Business and also Director of Research at the Center for International Business Education and Research at the University of Texas at Austin. In the Fourth Quarter 1994 issue of the Journal of International Business Studies, the leading international business journal, Dr. Kotabe is ranked the sixth most productive contributor in international business research in the past 25 years. He is also an elected member of the New York Academy of Sciences.
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