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|Introduction: Television's Transnational Paradigm Shift||p. 1|
|Pioneers in Satellite Television, 1982-4||p. 7|
|The Difficult Expansion of Europe's Satellite TV Market, 1985-9||p. 21|
|The End of a Chimera?||p. 43|
|The Coming of Age of Pan-European Television||... MORE|
|Ushering in a New Era: European Regulation and Satellite Technology||p. 57|
|The Advent of Transnational Advertising||p. 83|
|Public Broadcasters: Coming to Terms with the New Media Order||p. 99|
|Transnational Television in Europe|
|Key Entertainment Genres and Channels in Transnational Television||p. 115|
|Powering Tomorrow's European Television: American TV Brands and Diversified Entertainment Conglomerates||p. 155|
|The Sun Always Shines on Global News TV Networks||p. 173|
|Inside Globalization: The Transnational Shift|
|Reasons and Strategies for Crossing Borders||p. 195|
|When the Local Meets the Global: Transnational TV Networks||p. 207|
|Reconfiguring Communications Networks: Television for a Global Order||p. 227|
|Conclusion: New World, New Networks||p. 241|
|Table of Contents provided by Ingram. All Rights Reserved.|
Jean K. Chalaby teaches media history as well as comparative media systems and international communication at City University, London, where he is Director of the MA in Transnational Media and Society. He is the author of The Invention of Journalism (1998) and The de Gaulle Presidency and the Media (2002) and editor of Transnational Television Worldwide (2005).