This Is PR : The Realities of Public Relations
This Is PR : The Realities of Public Relations
- ISBN 13:
9780495091325
- ISBN 10:
0495091324
- Edition: 9th
- Format: Paperback
- Copyright: 04/27/2006
- Publisher: Cengage Learning
- Newer Edition
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Summary
THIS IS PR: THE REALITIES OF PUBLIC RELATIONS provides information and guidance that will be useful to the experienced public relationspractitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on thefundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of publicrelations. With numerous examples, strategies, tactics and case studies, students are sure to be engaged and prepared!