Thank You for Arguing
ISBN: 9780307341440 | 0307341445
Edition: 1stFormat: Trade Paper
Publisher: Three Rivers Press
Pub. Date: 2/27/2007
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"Thank You for Arguing "is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to actionNas well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, inclu... MORE
JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.
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